These days a lot of websites are making use of online surveys to find more about their customers. Chief advantage of online surveys is that they are extremely helpful in collection large amount of data within a short span of time.
Some other advantages of doing online surveys is that they are significant advantages over usual method of collecting survey is that one can conduct surveys with individuals in remote locations. This makes the returns in online surveys higher.
Another advantage of taking online surveys is that the respondents can reply at any time they are confortable in. It saves a ton of time and money as they do not have to go through grueling and tedious steps.
Other things that we have to keep in mind is that they questions should be clear and to the point to avoid complication. In a normal web site survey, a set of questions called questionnaire is placed online accessible to anyone. If a market research survey is done to only a selected group of people, then one should contact them via email address before hand.
The information gathered through online surveys is then used for strategic decisions and creation of new business plans.